Marketing, BBA

LIM Foundation

Required Courses - 19 Credits

• EECM 1801 - Industry Exploration Seminar credit(s): 1
• EECM 1802 - Industry Exploration Internship: Retail credit(s): 2
• EECM 2801 - Career Building Seminar credit(s): 1
• EECM 2802 - Career Building Internship credit(s): 2
• EECM 480A - Senior Co-op Preparation credit(s): 0
• EECM 480B - Senior Co-op credit(s): 6
• FASH 1110 - Fashion Fundamentals credit(s): 3
• FASH 1210 - Retailing credit(s): 3
• LIMS 1000 - First Year Experience credit(s): 1

BBA - Professional Core

Required Courses - 27 Credits

• ACCT 2700 - Accounting credit(s): 3
• BUSN 3310 - Business Law credit(s): 3
• MRKT 1550 - Marketing credit(s): 3
• FASH 2710 - Applied Concepts In Fashion Merchandising credit(s): 3
• FNCE 3410 - Finance credit(s): 3
• MNGT 2310 - Management credit(s): 3
• MNGT 4650 - Leadership And Negotiation credit(s): 3
• TECH 1310 - Business Spreadsheets credit(s): 3

• Global Requirement
    credits(s):3

Marketing Major Requirements

Required Courses - 27 Credits

• EMRK 3315 - E-Commerce credit(s): 3
• MRKT 2650 - The Power Of The Brand credit(s): 3
• MRKT 2710 - Consumer Behavior credit(s): 3
• MRKT 2714 - Integrated Marketing Communications credit(s): 3
• MRKT 2715 - Applied Marketing Research credit(s): 3

• MRKT 4960 - Senior Capstone - Marketing
    credit(s): 6

• VMER 1010 - Intro To Visual Merch credit(s): 3

• Marketing Elective
    credits(s): 3

BBA - Liberal Arts Requirements

36 Credits

    Required Courses - 27 Credits

• COMM 1110 - Public Speaking credit(s): 3
• COMM 2010 - Critical Thinking: Reading, Writing, and Research credit(s): 3
• COMM 2710 - Professional Communications credit(s): 3
• ECON 2100 - Economics credit(s): 3
• ENGL 1100 - English Composition credit(s): 3
• ENGL 3110 - Junior Writing Topics credit(s): 3
• MATH 1100 - College Algebra credit(s): 3
• MATH 2610 - Survey of Statistics credit(s): 3
• PHIL 3650 - Ethics credit(s): 3

Electives

15 Credits

Electives are any non-remedial course not specifically required for a major and vary dependent upon major course requirements.

Notes:

All courses are required except where choice is indicated.

*First Year Experience is required of all first-time freshmen or students who have transferred in less than 13 credits.

For BPS & BBA degree students, a minimum of 58 credits must be completed at LIM College.

For BS degree students, a minimum of 61 credits must be completed at LIM College.

All entering students’ prior academic records are evaluated to determine Math and English capabilities. This includes SAT and/or ACT math and writing results and results of English and Math courses taken at other colleges. See the LIM College website for current criteria. This information is used when planning a student’s academic program, which may include required remedial Math  and/or English  courses. Remedial courses do not carry credit towards the degree but do carry hours which count towards full-time status. See Credits and Hours  and Remedial Course Policy  for further information.

Fashion Scholars

Students enrolled in the Fashion Scholars program are required to complete 38 Honors credits with a B or better, substituting the following courses:

• Required Courses

• MATH 1501 - Business Calculus I credit(s): 4 for MATH 1100  credits(s): 3
• MATH 1502 - Business Calculus II credit(s): 4  for one
  Liberal Arts Elective
    credit(s): 3

• Foreign Language Requirement
  
  

  Foreign Language
    credit(s): 3 for one
  Liberal Arts Electives
    credit(s): 3
  Foreign Language
    credit(s): 3 for one
  Liberal Arts Electives
    credit(s): 3

  Any Advanced Language Topics  course completed is counted as honors credits.

  Choose 30 Honors credits from the following (substituting for the non-honors equivalent):

• ACCT 2700H - Honors Accounting credit(s): 3
• COMM 1110H - Honors Public Speaking credit(s): 3

• COMM 2010H - Honors Critical Thinking: Reading, Writing, and Research
    credit(s): 3

• COMM 2710H - Honors Professional Communications credit(s): 3
• ECON 2100H - Honors Economics credit(s): 3

• ENGL 3110 - Honors Junior Writing Topics
    credit(s): 3

• FASH 1110H - Honors Fashion Fundamentals credit(s): 3
• FASH 1210H - Honors Retailing credit(s): 3
• FASH 2710H - Honors Applied Concepts In Fashion Merchandising credit(s): 3
• FNCE 3410H - Honors Finance credit(s): 3
• LIMS 1000H - Honors First Year Experience Seminar credit(s): 1

• MATH XXXX - Honors Survey of Statistics
    credit(s): 3

• MNGT 2310H - Honors Management credit(s): 3
• MRKT 1550H - Honors Marketing credit(s): 3
• PHIL 3650H - Honors Ethics credit(s): 3

LIM College offers the following concentrations for each major, which are intended to provide an additional focused area of study:

Cosmetics
Digital Business Strategy
Entrepreneurship
Event Planning
Fashion Communications
Fashion Merchandising (not for Fashion Merchandising majors)
Fashion Publishing
Home Fashions
International Marketing
Responsible Business Practices
Retail & Merchandise Management
Styling
Visual Merchandising (not for Visual Merchandising majors)

For specific concentration course requirements please see your Academic Advisor or the College website.

Marketing Student Consumer Information

For further student consumer information about the Marketing degree and outcomes of our graduates please visit: http://www.limcollege.edu/gedt/marketing_bs.html