Apr 10, 2025  
2014-2015 Undergraduate Catalog 
    
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2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, BBA

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The Bachelor of Business Administration (BBA) in Marketing prepares students for careers in highly competitive organizations, markets, and fashion-driven industries. Offering a particular focus on the fashion industry, this brand-focused, fast-paced, and internationally-oriented program provides you with the knowledge and skills necessary to achieve success in any industry.

Registered Hegis Code 0509

(Total Credits: 126/127)

(Total Liberal Arts Credits: 35)

1st Year / 1st Semester

 

Total Credits: 14

 

1st Year / 2nd Semester

 

Total Credits: 18

 

2nd Year / 1st Semester

 

Total Credits: 16

 

2nd Year / 2nd Semester

 

Total Credits: 17

 

3rd Year / 1st Semester

 

Total Credits: 16

 

3rd Year / 2nd Semester

 

Total Credits: 18

 

4th Year / 1st Semester

 

Total Credits: 15

 

4th Year / 2nd Semester

 

Total Credits: 13

 

Notes:

All courses are required except where choice is indicated.

*First Year Experience is required of all first-time freshmen or students who have transferred in less than 13 credits.

All students must complete the final 33 credits (in addition to the Senior Semester) at LIM College.

All entering students’ prior academic records are evaluated to determine Math and English capabilities. This includes SAT and/or ACT math and writing results and results of English and Math courses taken at other colleges. See the LIM College website for current criteria. This information is used when planning a student’s academic program, which may include required remedial Math and/or English courses. Remedial courses do not carry credit towards the degree but do carry hours which count towards full-time status. See Credits and Hours  and Remedial Course Policy  for further information.

Fashion Scholars

Students enrolled in the Fashion Scholars program substitute the following courses:

 

LIM College offers the following concentrations for each major, which are intended to provide an additional focused area of study:

Cosmetics
Digital Business Strategy
Entrepreneurship
Event Planning
Fashion Communications
Fashion Merchandising (not for Fashion Merchandising majors)
Fashion Publishing
International Marketing
Responsible Business Practices
Retail & Merchandise Management
Styling
Visual Merchandising (not for Visual Merchandising majors)

For specific concentration course requirements please see your Academic Advisor or the College website.

Marketing Student Consumer Information

For further student consumer information about the Marketing degree and outcomes of our graduates please visit: http://www.limcollege.edu/academics/Fashion-Merchandising.aspx

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