Consumer Analytics, MS

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The MS in Consumer Analytics prepares graduates to use data analysis to solve complex problems and improve organizational efficiency - from resource allocation all the way through the supply chain. The curriculum covers a variety of topics including: Data Analysis, Strategic Marketing Management, Research Design & Applications for Data, The Consumer Experience, Data Visualization & Communications Graphics and Data Mining and Analytics. This program can be completed in the face-to-face modality Fall semester entry only.

Registered HEGIS Code 0503

(Total credits: 30)

Courses

MPSM 613 - Strategic Marketing Communications in the Fashion Industry credit(s): 3
MSCA 700 - Technology for Consumer Analytics credit(s): 3
MSCA 702 - Introduction to Statistics credit(s): 1.5
MSCA 704 - Data Visualization and Communication Graphics credit(s): 1.5
MSCA 705 - Research Design and Applications for Data credit(s): 3
MSCA 706 - Data Analysis credit(s): 3
MSCA 707 - Advanced Marketing Metrics credit(s): 1.5
MSCA 708 - Applications of Financial Metrics to Marketing credit(s): 1.5
MSCA 710 - The Consumer Experience credit(s): 3
MSCA 711 - Multivariate Statistical Analysis credit(s): 3
MSCA 712 - Data Mining and Analytics credit(s): 3
MPSX 700 - Developing and Exercising Influence in Organizations credit(s): 3 or
GRAD 777 - Graduate Internship
credit(s): 3

Notes:

For MS or MPS degree students, a minimum of 24 credits must be completed at LIM College.

For students completing second or third LIM graduate degrees, to earn conferral each degree must include 30 unique credits for MS or MPS degree or 39 for the MBA. Wherein a required course was applied for conferral of a prior degree then the Dean of Graduate Studies must approve a substitute course.

Career Success Track

The Graduate Studies Program* offers a Career Success Track that consists of three required career internship or seminar courses across three consecutive semesters. These courses aim to provide students with real-world skills, knowledge, and experience to explore, prepare, and achieve their career goals.

* Not available in The Business of Cannabis program

Required Courses

CHOOSE TWO (2) CREDITS OF THE FOLLOWING:
MPSI 691 - Graduate Career Accelerator credit(s): 1
MPSI 692 - Graduate Career Launcher Internship credit(s): 1
CHOOSE ONE (1) OF THE FOLLOWING:
GRAD 777 - Graduate Internship
credit(s):3 or MPSX 700 - Developing and Exercising Influence in Organizations credit(s): 3

In order to be afforded the maximum flexibility in fulfilling the track, students should declare the track at the start of their first semester.