MRKT 3688 - Marketing Analytics

Marketing, Management & Finance
This course provides an overview of marketing analytics and prepares students to address key marketing questions about their customers, products, markets, and brands. By using spreadsheet and statistical analysis software, students will learn how to determine customer preferences, analyze segmentation and targeting, position brands, and measure marketing performance. Students will learn to transform data to uncover marketing insights for data-driven decision making.
credit(s): 3
Prerequisite(s): MATH 1300, MRKT 1550