Nov 22, 2024  
2019-2020 College Catalog 
    
2019-2020 College Catalog [ARCHIVED CATALOG]

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MRKT 3316 - Public Relations

Marketing, Management & Finance
This course introduces students to public relations strategies and techniques. It examines a variety of media, including traditional and new media, to influence public opinion and manage an organization’s image and reputation. Students learn to recognize and evaluate public relations and publicity opportunities, write publicity materials, and create special events.
credit(s): 3
Prerequisite(s): MRKT 1550



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