MNGT 3515 - Strategic Management

Marketing, Management & Finance
This course provides a theoretical and practical framework for studying the way companies identify and develop strategic initiatives, and the implications these decisions have on managers and employees throughout the organization as well as other stakeholder groups. The process of formulating strategic plans, implementing them so as to gain support, and evaluating results so that plans remain current as changes occur internally and externally is reinforced throughout the course. The extensive use of case studies and examples drawn from current events encourage in-depth analyses of organizations, including company strengths, weaknesses, opportunities and threats. Business ethics and corporate social responsibility are ongoing themes as students learn to make sound business decisions.
credit(s): 3
Prerequisite(s): MNGT 2310 or MNGT 2310H