MRKT 4960 - Marketing Senior Capstone (6CR)

Marketing, Management & Finance
This capstone course builds on prior courses in marketing, management, and related fields. Students will develop a comprehensive written marketing plan that demonstrates their knowledge of marketing theory and practice. Particular emphasis will be placed on decision-making based on strategic marketing analysis. Through readings and case analyses, students will be able to explore strategic marketing options in order to optimize product planning, competitive positioning, brand strategy, pricing, promotion and distribution. Additionally, students will consider issues such as corporate social responsibility, ethics, technological advancements, as well as opportunities for global growth in their marketing plan analyses. Marketing plans will be presented to the members of the College community and invited guests at the conclusion of the semester.
credit(s): 6
Prerequisite(s): ACCT 2700, BUSN 3310, COMM 1110, COMM 2010, COMM 2710, ECON 2100, EECM 1801, EECM 1802, EECM 2801, EECM 2802, EECM 480A, EMRK 3315, ENGL 0700, ENGL 1100, ENGL 3110, FASH 1110, FASH 1210, FASH 2710, FNCE 3410, LIMS 1000, MATH 0510, MATH 0710, MATH 1100, MATH 2610, MNGT 2310, MNGT 4650, MRKT 1550, MRKT 2650, MRKT 2710, MRKT 2714, MRKT 2715, MRKT 3350, PHIL 3650, TECH 1310, VMER 1010
Corequisite(s): EECM 480B