FAME 4960 - Fashion Media Senior Capstone (6CR)

Arts & Sciences
The major in Fashion Media is a series of steps that starts with a broad foundation in the humanities and progresses to the development of creative production skills along with the development and application of media, business and marketing knowledge. The Fashion Media Capstone is the final step in this process: developing and executing a creative media project with supporting media, business and marketing strategies. Students bring together their academic and professional experiences to develop a creative execution and strategies to launch it and design a tactical implementation plan to realize the strategy. Working individually and in groups, students will evaluate scenarios and case studies in the creative industries, evaluating strategies, plans and activities for real and simulated companies. Finally, students will experience firsthand how to evaluate creative production activities and make contingency plans to address real-world market changes. Students will also work on developing their portfolios throughout the course.
credit(s): 6
Prerequisite(s): ARTS 2220, BUSN 3332, COMM 1110, COMM 1500, COMM 2010, COMM 2328, COMM 2603, COMM 3328, COMM 3411, COMM 4328, EECM 1801, EECM 1802, EECM 2801, EECM 2802, EECM 480A, ENGL 0700, ENGL 1100, FAME 2020, FAME 3521, FASH 1110, FASH 1210, FASH 2315, LIMS 1000, MATH 0510, MATH 0710, MATH 1100, MATH 2610, MNGT 4650, MRKT 1550, MRKT 2650, MRKT 2710, MRKT 2714, PHIL 3650, TECH 1310, VMER 3014
Corequisite(s): EECM 480B