INTD 2613 - Accessories Council Competition

Fashion Merchandising
In today’s fashion market there is a growing demand for innovative fashion accessory products. In this course, you will utilize all the skills needed to launch a successful accessory brand, including product development, marketing, public relations, and social media. You will create a new accessory concept, or a new function for an existing accessory, within one of the following categories of your choice: technology accessories, handbags, footwear, fine/fashion jewelry and customization items (patches/pins). A select number of final projects will be submitted to the Accessories Council and one or two project teams will be awarded a scholarship. The competition requires you to conceptualize and implement a full-scale plan with a visual presentation component. An industry professional will teach you the tricks of the trade as you bring your product to life. The focus will be on innovation, entertainment and creativity.
credit(s): 3
Prerequisite(s): FASH 1110, VMER 1010