FASH 4961 - Fashion Merchandising Senior Capstone-BPS (6CR)

Fashion Merchandising
The Senior Capstone course requires the application, analysis and synthesis of the Fashion Merchandising curriculum to assess the students’ level of comprehension. Students will follow standard industry processes in the research and analysis of the consumer, retail business sectors, product ideation, product development, assortment planning, global strategies, and select technologies. Drawing upon classroom experience, industry knowledge, and work experience, students collaborate on a group project to conceive a line of merchandise as a new wholesaler in a specific product category which will be salable for prospective target retailers (primary customer) and their target consumers (the secondary customer). The capstone project concludes with a comprehensive written report and an oral/PowerPoint presentation to faculty and industry professionals.
credit(s): 6
Prerequisite(s): ACCT 2700, BUSN 3310, COMM 1110, COMM 2010, COMM 2710, ECON 1503 or ECON 2350, EECM 1801, EECM 1802, EECM 2801, EECM 2802, EECM 480A, ENGL 0700, ENGL 1100, ENGL 3110, FASH 1110, FASH 1210, FASH 1615, FASH 2250, FASH 2350, FASH 2560, FASH 2710, FASH 3250, FASH 3510, FASH 3650, LIMS 1000, MATH 0510, MATH 0710, MATH 1050, MNGT 2310, MNGT 3614, MNGT 4650, MRKT 1550, PHIL 3650, TECH 1310, VMER 1010
Corequisite(s): EECM 480B