FASH 1210H - Honors Retailing

Fashion Merchandising
Retailing is a combination of activities involved in selling products and services directly to the consumer. This course will focus on the evolution of retailing and the distribution models that operate both domestically and internationally in an omni-channel environment. The various functions of retailers will be covered, including: establishing an image, merchandise buying and pricing, human resources, store operations, store layout and design, and management information systems. How retailers implement new technologies and take corporate social responsibility into account will be discussed. The text will be supplemented with current events and case studies to discuss the dynamics of the evolving retail landscape in order to stimulate critical thinking skills and develop a participative classroom environment.
credit(s): 3
Prerequisite(s): Enrollment in the Fashion Scholars Program or by permission of the Department Chair.