FASH 4962 - Retail Buying and Planning Senior Capstone

Fashion Merchandising
This course requires the integration of skills and knowledge acquired in previous Buying Track courses. Working in teams, students research and analyze financial, merchandising and competitive data from various retail organizations. Students will design a clear plan of action with references for a retail strategic plan for a specific retail corporation. Merchandising (product, assortment, pricing, promotion and distribution) and competitive strategies will be developed in a final business plan report and presentation. This course will encompass the analysis of all retail channels of distribution (mass market, off-price, department stores, store is the brand, fast fashion, luxury and non-apparel). Particular attention will be given to the financial performance metrics (sales, gross margin, turnover and inventory control) and standards used within the retailing industry, in order for students to “speak the business.”
credit(s): 6
Prerequisite(s): ACCT 2700, BUSN 3310, COMM 1110, COMM 2010, COMM 2710, ECON 2100, EECM 1801, EECM 1802, EECM 2801, EECM 2802, EECM 480A, ENGL 0700, ENGL 1100, ENGL 3110, FASH 1110, FASH 1210, FASH 1615, FASH 2250, FASH 2350, FASH 2560, FASH 2710, FASH 2714, FASH 3250, FASH 3510, FASH 3515, FASH 3650, FASH 4620, FNCE 3410, LIMS 1000, MATH 0510, MATH 0710, MATH 1100, MATH 2610, MNGT 2310, MNGT 4650, MRKT 1550, PHIL 3650, TECH 1310, VMER 1010
Corequisite(s): EECM 480B