MRKT 4614 - Marketing Management

Marketing, Management & Finance
This course is concerned with the development, evaluation and implementation of marketing management in complex environments. It offers an in-depth analysis of a variety of concepts, theories, facts, analytical procedures, techniques and models. The course focuses on formulating and implementing marketing management strategies and policies, providing students with a systematic framework for understanding marketing management and strategy. Emphasis is placed on examining primary and changing perspectives on marketing management in the new economy, the impact of interactive media on marketing management, applied marketing management, and domestic and global strategies.
credit(s): 3
Prerequisite(s): MRKT 1550