EMRK 3415 - Interactive and Internet Marketing

Marketing, Management & Finance
This course is designed to give students an understanding of, and an appreciation for, the fundamental concepts and principles associated with online marketing. It will utilize a managerial approach and emphasize developing a working knowledge of basic online marketing concepts through the development of online marketing strategy, while studying the interrelationships between online marketing and other business activities.
credit(s): 3
Prerequisite(s): EMRK 3315, MRKT 1550