VMER 4960 - Visual Merchandising Senior Capstone (6CR) (Amended 10/10/2017 - Effective Fall 2017)

Visual Merchandising
The Visual Merchandising Senior Capstone is a collaborative project comprised of teams that will conceive, compose and construct a hybrid project launch. Evaluating seismic shifts in current business models, a primary focus will be to synthesize impactful imagery in an ever-evolving, crossmedia context. In the initial stages, students will incorporate data analytics to promote alternative outlets. Research will focus on devising a scope of work that analyzes concerns for budgeting, demographics and design, and that fully investigates and incorporates innovative trends in digital design and social media. Two and three-dimensional design plans are executed using Adobe Creative Suite and SketchUp to devise breakthrough concepts through various modalities. Class sessions are formatted as a business partnership, with each partner responsible for delivering project outcomes to deadline. Curations from each project team will be constructed and displayed in a culminating exhibition. In addition, each student will work individually to develop and edit a personal portfolio.
credit(s): 6
Prerequisite(s): ACCT 2700, BUSN 3310, COMM 1110, COMM 2010, COMM 2710, ECON 2100, EECM 1801, EECM 1802, EECM 2801, EECM 2802, EECM 480A, ENGL 0700, ENGL 1100, ENGL 3110, FASH 1110, FASH 1210, FASH 2710, FASH 3510, FNCE 3410, LIMS 1000, MATH 0510, MATH 0710, MATH 1100, MATH 2610, MNGT 2310, MNGT 4650, MRKT 1550, TECH 1310, VMER 1010, VMER 1510, VMER 2601, VMER 2710, VMER 3350, VMER 3610, VMER 4510
Corequisite(s): EECM 480B

Amendment Notation: PHIL 3650 removed as prerequisite for Fall 2017 and Spring 2018 only.