VMER 4910 - Senior Capstone - Visual Merchandising

Visual Merchandising
The Visual Merchandising Senior Capstone is a collaborative project comprised of teams that will conceive, compose and construct a hybrid project launch. Evaluating seismic shifts in current business models, a primary focus will be to synthesize impactful imagery in an ever-evolving, crossmedia context. In the initial stages, students will incorporate data analytics to promote alternative outlets. Research will focus on devising a scope of work that analyzes concerns for budgeting, demographics and design, and that fully investigates and incorporates innovative trends in digital design and social media. Two- and three-dimensional design plans are executed using Adobe Creative Suite and SketchUp to devise breakthrough concepts through various modalities. Class sessions are formatted as a business partnership, with each partner responsible for delivering project outcomes to deadline. Curations from each project team will be constructed and displayed in a culminating exhibition.
credit(s): 3
Prerequisite(s): ACCT 2700, ECON 2100, FNCE 3410, MATH 0510, MATH 0710, MATH 1100, MATH 2610, TECH 1310, VMER 1010, VMER 1510, VMER 2601, VMER 2710, VMER 3350, VMER 3610, VMER 4510
Corequisite(s): EECM 480B, MNGT 4650, VMER 4920