VMER 1010 - Introduction to Visual Merchandising

Visual Merchandising
Visual merchandising is a multi-faceted field. Its primary role is to present merchandise and surrounding spaces in a compelling fashion. As the retail industry and visual merchandising have evolved, new technologies, philosophies and approaches have been developed and expanded to remain relevant within today’s cultural environment. Today there are multiple touchstones to communicate the essence of a brand or concept through many channels, such as retail stores, pop-up shops, trade shows, set and exhibition design, websites, social media and digital graphics. The course will discuss traditional visual merchandising techniques, alternative applications, new digital technologies, social media, and the overarching concept of branding.
credit(s): 3