MRKT 3418 - Global Marketing Logistics

Marketing, Management & Finance
This course covers all aspects of the export/import function. Topics to be examined and analyzed include: export/import policies currently in place, the national and international business environment, documentation necessary to complete the process, and modes of entry. Students will examine why certain markets are selected for exporting or importing, and will develop an export program for a product or service of their choice.
credit(s): 3
Prerequisite(s): MRKT 1550, MRKT 3350