MRKT 2716 - Celebrity and Sports Marketing

Marketing, Management & Finance
This course studies one of the fastest-growing industries in the 21st century. New career opportunities continue to develop as major companies and entrepreneurs develop innovative products, including sportswear, active wear, and lifestyle products associated with sports and celebrities that appeal to millions of fans. The business of sports is a pacesetter in global marketing, including mega-events such as the Olympics and the World Cup. The apparel market stretches from these mass markets to local personal fitness. Understanding the landscape for the business of sports, including sports celebrities, calls for recognition of the possible limits to growth in money and/or time on the part of fans, broadcast viewers/listeners, merchandise consumers, and sponsors/advertisers. For this reason, strategic decision-making has become more and more vital in the field of celebrity and sports promotion.
credit(s): 3
Prerequisite(s): MRKT 1550