EMRK 3315 - E-Commerce

Marketing, Management & Finance
Previous Course Number: MRKT 304

In this hands-on, fast-paced course students will develop insights and capabilities in analyzing digital markets, conceiving of innovative and contemporary digital marketing strategies, translating digital strategy into effective tactics, and assessing the impact of digital tactics. Through the analysis and development of integrative digital marketing strategies, students will learn how to apply the tools and tactics of goal-oriented marketing campaigns. In addition to learning the language and technologies that drive digital marketing, students will develop capability in leveraging the vast amounts of data and information generated by digital marketing and e-commerce activities to draw valuable strategic insights. Students will then discover the means to effectively apply insights to marketing decision-making.
credit(s): 3
Prerequisite(s): MRKT 1550