MRKT 2724 - Media Communications in the Fashion Industry

Marketing, Management & Finance
Previous Course Number: FASH 253

In this course the fundamentals and methods of communication will be analyzed. Contemporary and future issues regarding the fashion industry and the role played by special events, publications, television, film, and the Internet will be examined. The course will create the foundation for a career in corporate fashion departments involved in communications, public relations, advertising, television, product placement, consumer affairs, and environmental or employee relations.
credit(s): 3
Prerequisite(s): FASH 1110, FASH 2415, MRKT 1550