MRKT 345 - SOCIAL MEDIA & MOBILE MARKETING

The popularity of interactive media has transformed traditional marketing techniques. Blogs are changing the news and public relations industries. Traditional advertising spending is declining as product placement on TV, cable, and in movies is increasing. In this course, designed for experienced marketers, learn how to use influenced-based marketing strategies to build brands, evaluate methods used, and incorporate these marketing strategies into existing marketing plans. Topics include public relations; endorsements and product placements; viral, buzz, and word-of-mouth marketing; blogs and podcasts; and online ads, Web videos, and other promotional models.

3 credits

Prerequisite: Marketing