FASH 2115 - Intro To The Cosmetics & Frag Industry

Fashion Merchandising
Previous Course Number: FASH 260

This course is an overview of the cosmetics and fragrance industry. Students become familiar with an array of manufacturers, marketing strategies, trade associations, and trade publications. Course work includes terminology, product knowledge, and application techniques used in retail marketing. The course also provides a broad outlook on career opportunities in the cosmetic, fragrance, and related industries.
credit(s): 3
Prerequisite(s): FASH 1110