VMER 3610 - Product Presentation

Visual Merchandising
Previous Course Number: VMER 330

This course offers an analysis of current presentation practices, theories, and techniques. Coursework deals with methodology, themes, motifs, and inherent qualities of varying classifications of merchandise. Students analyze the store as a branded environment and gain an understanding of the integral role of visual merchandising in that environment. Hands-on work brings presentation concepts into three-dimensional realities, giving students experience with merchandise and presentation tools. Visual merchandising techniques are translated into studio set-ups that include propping, showcase display, and mannequin presentation. Additionally, students gain an understanding of the design process, from schematic design to design development and implementation.
credit(s): 3
Prerequisite(s): VMER 1010,VMER 1510,VMER 2601,VMER 3350