FASH 3401 - Event Planning II

Fashion Merchandising
Previous Course Number: FASH 226

Building upon the foundation and skills learned in Event Planning I, Event Planning II focuses on the business aspects of the field. Areas of study include strategies to plan, budget, produce, promote, execute and measure the success of events. Emphasis is placed on client and vendor relations, event marketing, promotion, social media, media relations/publicity and sponsorship.
credit(s): 3
Prerequisite(s): FASH 1110, FASH 2401