This course is designed to give students an understanding of, and an appreciation for, the fundamental concepts and principles associated with online marketing. It will utilize a managerial approach and emphasize developing a working knowledge of basic online marketing concepts through the development of online marketing strategy, while studying the interrelationships between online marketing and other business activities. (offered in Fall only) 3 credits Prerequisite: MRKT 103 or MRKT 103H; MRKT 304
