MRKT 203 - Advertising

This course introduces students to the roles and uses of promotional and institutional advertising through print and broadcast media, direct mail, point-of-sale, and specialty advertising. Areas of study include the advertising plan and budget, use of demographics, media selection, copywriting and layout, as well as coordination of advertising with other phases of sales promotion.
3 credits
Prerequisite: MRKT 103 or MRKT 103H