VMER 250 - Visual Presentation

This is an examination of how the department store and small retail shops coordinate their product presentations with overall design concepts, fixturing, and graphic/signage components. Topics include: how selected resources are integrated into overall store plans and image and how to plan and budget for the visual merchandising division within the retail environment. Field trips and lectures.
3 credits
Prerequisite: VMER 100-Introduction to Visual Merchandising or VMER 100H-Honors Introduction to Visual Merchandising, VMER 110-Color and Design, VMER 110-Display Graphics