MRKT 333 - Interactive and Internet Marketing

Internet Marketing is designed to give you an understanding of, and an appreciation for, the fundamental concepts and principles associated with online marketing. It will utilize a managerial approach and emphasize developing a working knowledge of basic online marketing concepts through the development of online marketing strategy while studying the interrelationships between online marketing and other business activities.
3 credits
Prerequisite: MRKT 103-Marketing or MRKT 103H-Honors Marketing, MRKT 304-E-Commerce