MRKT 312 - Marketing Management

This course is concerned with the development, evaluation, and implementation of marketing management in complex environments. It offers an in-depth analysis of a variety of concepts, theories, facts, analytical procedures, techniques, and models. The course focuses on formulating and implementing marketing management strategies and policies, providing the student with a systematic framework for understanding marketing management and strategy. Emphasis is placed on examining primary and changing perspectives on marketing management in the new economy, the impact of interactive media on marketing management, applied marketing management, and strategy, both domestic and global.
3 credits
Prerequisite: MRKT 103-Marketing or MRKT 103H-Honors Marketing