Oct 23, 2026  
2026-2027 Academic Catalog 
    
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2026-2027 Academic Catalog
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FASH 2627 - Game Day and Concert Style: How Sports and Music Shape Fashion Culture

Fashion Merchandising and Marketing
This course explores how athletes and musicians have become powerful fashion tastemakers, shaping culture, consumer behavior, and the business of style. Through game day looks, stage and off-stage style, collaborations, and brand extensions, students examine how sports and entertainment figures use fashion as a platform to build personal brands, influence trends, and launch successful ventures. Students analyze real-world case studies at the intersection of sports, music, fashion, and commerce, gaining insight into how cultural influence translates into brand value and business opportunity.
credit(s): 3
Prerequisite(s): FASH 1110, MRKT 1550


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