MRKT 3525 - Brand Marketing: Strategy, Storytelling and Tools

Fashion Merchandising and Marketing
Careers in fashion marketing require brand knowledge, strategic thinking, creativity, and effective communication. In this course, students will experience the ways in which a brand tells its story to build consumer engagement and loyalty. They will also be introduced to workplace technology and techniques used to develop promotional materials across all channels to give brands a competitive edge.
credit(s): 3
Prerequisite(s): MRKT 1550, MRKT 2650