FASH 2401 - Event Planning Essentials

Fashion Merchandising and Marketing
This introductory course provides an overview that will enable students to plan well-organized, creative special events. These include store openings, weddings, fashion shows and experiential marketing events. Theme and venue selection, budget, invitations, participants, décor, music and favors are discussed as integral components of this increasingly important aspect of the fashion industry.
credit(s): 3
Prerequisite(s): FASH 1110