MRKT 2714 - Integrated Marketing Communications

Fashion Merchandising and Marketing
This course examines how to plan, develop and execute integrated marketing communications programs using a variety of tools in the promotional mix. In particular, students explore how advertising, direct marketing, sales promotion, public relations, special events marketing, online marketing, social media marketing, and personal selling can be used to effectively communicate a marketing message.
credit(s): 3
Prerequisite(s): MRKT 1550