MRKT 1550 - Marketing

Fashion Merchandising and Marketing
This course introduces the core principles and practices of marketing, with a focus on how fashion brands, retailers and other businesses make strategic decisions across key areas including market segmentation, market research, consumer behavior, product strategy, pricing, promotion, and distribution. Through the examination of real-world business examples, students will develop an understanding of how consumer behavior and motivation inform market planning and how goods move from producer to consumer. The course also explores the role of digital marketing, social media, and AI, and how these technologies are reshaping marketing strategy and practice.
credit(s): 3