Mar 28, 2024  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, BBA


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The Bachelor of Business Administration (BBA) in Marketing prepares students for careers in highly competitive organizations, markets, and fashion-driven industries. Offering a particular focus on the fashion industry, this brand-focused, fast-paced, and internationally-oriented program provides you with the knowledge and skills necessary to achieve success in any industry.

Registered HEGIS Code 0509

(Total credits: 124)

(Total liberal arts credits: 36)

BBA - Professional Core


Required Courses - 27 Credits

BBA - Liberal Arts Requirements


36 Credits

    Required Courses - 27 Credits

Elective Courses - 9 Credits


Liberal Arts Electives are any non-remedial courses offered by the Arts & Sciences  Department with the following prefixes: ENGL, ARTS, HIST, NTSC, PHIL, POLS, PSYC, AND SOCI not specifically required for a major and vary dependent upon major course requirements.

Electives


15 Credits

Electives are any non-remedial courses not specifically required for a major and vary depending upon major course requirements.

Notes:


All courses are required except where choice is indicated.

First Year Experience is required of all first-time freshmen or students who have transferred in less than 13 credits.

For BPS and BBA degree students, a minimum of 58 credits must be completed at LIM College.

For BS degree students, a minimum of 61 credits must be completed at LIM College.

All entering students’ prior academic records are evaluated to determine Math and English capabilities. This includes SAT and/or ACT math and writing results and results of English and Math courses taken at other colleges. See the LIM College website for current criteria. This information is used when planning a student’s academic program, which may include required remedial Math  and/or English  courses. Remedial courses do not carry credit towards the degree, but do carry hours which count towards full-time status. See 

  and   for further information. 

Fashion Scholars


All Fashion Scholars are required to complete the following:

LIM College offers the following concentrations for each major, which are intended to provide an additional focused area of study:


Cosmetics
Digital Business Strategy
Entrepreneurship
Event Planning
Fashion Media
Fashion Merchandising (not for Fashion Merchandising majors)
Fashion Publishing
Home Fashions
International Business
International Marketing
Responsible Business Practices
Retail & Merchandise Management
Styling
Visual Merchandising (not for Visual Merchandising majors)

For specific concentration course requirements please see your Academic Advisor or the College website.

Marketing Student Consumer Information


For further student consumer information about the Marketing degree and outcomes of our graduates please visit: http://www.limcollege.edu/gedt/marketing_bs.html

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