Business Department
Compelling visual elements are the backbone of successful communication. This introductory lecture/studio course covers approaches to visual communication as applied to the cannabis industry in areas including: social media, websites, digital graphics, photo styling, retail display, exhibition design, event planning, and interior concepts. Within this context, students will review and evaluate a variety of images and learn basic visual vocabulary, so as to increase visual literacy. Students will utilize the elements and principles of design to create successful compositions, while applying the overarching concepts of visual branding to the cannabis industry.
credit(s): 3
Prerequisite(s): CANN 1560

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