COMM 2328 - New Media: Writing, Editing, Visuals

Arts & Sciences Department
This course is for students who wish to prepare themselves to work as writers, editors and production managers in digital media companies. In today’s public relations, branding, online fashion magazine, and blogging companies, everyone producing content tends to do a bit of everything, including text, visuals, research, and strategic business analysis. After discussing techniques, standards and principles, most class sessions will be workshops or modeled on the editors’ meetings of a magazine. Students will also solve case studies and explore the business and sociological significance of new media. To do so, we will read recent articles about technology and creativity in music, visual arts and business. We will also explore skeptical and critical analyses of digital communication. This reading will be supplemented by the discussion of online reporting standards in the Columbia Journalism Review, analyses of the new media business by the Pew Trust and the Harvard Center for Media and Society, and the lively discussion of the role of fashion journalists and bloggers in the fashion industry press. Assignments will include an individualized reading plan developed with the instructor in an area of the media, a profile article of a well-known person, analysis of a media issue such as privacy or free speech, and a visual project in photography or video.
credit(s): 3
Prerequisite(s): ENGL 1100