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May 06, 2024
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MRKT 2650 - Fashion Branding Fashion Merchandising & Marketing Department
This course introduces students to the core elements that go into creating, building, and revitalizing brands across a variety of global business environments that include fashion, consumer packaged goods, and services. Students explore how brand identity, positioning and messaging strategies build consumer awareness, affinity, and loyalty in a cultural, competitive, and evolving business landscape.
credit(s): 3
Prerequisite(s): MRKT 1550
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