May 06, 2024  
2022-2023 College Catalog 
    
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2022-2023 College Catalog [ARCHIVED CATALOG]

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MRKT 2717 - Services Marketing

Fashion Merchandising & Marketing Department
Service organizations differ from goods organizations and require distinctive approaches with regards to the development and execution of marketing strategy. This course is designed to help students recognize the unique opportunities and challenges involved in marketing and managing services.
credit(s): 3
Prerequisite(s): MRKT 1550


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