Marketing, Management & Finance
Create a business plan for your new venture while studying entrepreneurial theories and strategies. This course offers a formal approach to developing, researching, and planning a new business through the process of writing a business plan. Students begin with self-reflection to assess potential and personal motivations while exploring the entrepreneurial mindset. From there, students generate a sound business idea, fully vet the idea using a feasibility analysis, and then prepare a business plan which addresses the production, marketing, administrative, and financial management of the venture’s product or service.
credit(s): 3
Prerequisite(s): MNGT 2310

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