Apr 18, 2024  
2020-2021 College Catalog 
    
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2020-2021 College Catalog [ARCHIVED CATALOG]

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MRKT 2717 - Services Marketing

Marketing, Management & Finance
Service organizations differ from goods organizations and require distinctive approaches with regards to the development and execution of marketing strategy. This course is designed to help students recognize the unique opportunities and challenges involved in marketing and managing services.
credit(s): 3
Prerequisite(s): MRKT 1550


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