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Apr 16, 2024
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MRKT 3316 - Public Relations Marketing, Management & Finance
This course introduces students to public relations strategies and techniques. It examines a variety of media, including traditional and new media, to influence public opinion and manage an organization’s image and reputation. Students learn to recognize and evaluate public relations and publicity opportunities, write publicity materials, and create special events.
credit(s): 3
Prerequisite(s): MRKT 1550
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