MPSR 655 - Principles of Visual Merchandising

Graduate Division
This course will provide students with an understanding of how retailers use visual merchandising to gain market share and convey brand image. Students will examine the store design process, and topics such as visual merchandise presentation, art and design elements of visual merchandising, window displays, and in-store displays will be discussed. Students will also learn to identify the differences between artistic display and merchandise presentation, and the importance of both in the retail landscape. The incorporation of safety, security and loss prevention techniques and devices in visual merchandising will also be explored.
credit(s): 3