VMER 4960 - Visual Merchandising Senior Capstone (6CR)

Visual Merchandising
The Visual Merchandising Senior Capstone is a collaborative project comprised of teams that will conceive, compose and construct a hybrid launch. Evaluating current shifts in the visual merchandising industries, a primary focus will be to synthesize traditional and digital imagery in an ever-evolving, cross-media context. Research will focus on devising a scope of work that analyzes concerns for budgeting and demographics, and that fully investigates innovative trends in visual design and social media. Students will incorporate two and three-dimensional spatial problem-solving and utilize Adobe Creative Suite and SketchUp in order to create breakthrough design concepts. Class sessions are formatted as a business partnership with each partner responsible for delivering project outcomes to deadline. Curations from each team will then be physically constructed and displayed in a culminating exhibition. As part of design development, each student will compile and edit a personalized digital portfolio.
credit(s): 6
Prerequisite(s): ACCT 2700, BUSN 3310, COMM 1110, COMM 2010, COMM 2710, ECON 2100, EECM 1801, EECM 1802, EECM 2801, EECM 2802, EECM 480A, ENGL 0700, ENGL 1100, ENGL 3110, FASH 1110, FASH 1210, FASH 2710, FNCE 3410, LIMS 1000, MATH 0510, MATH 0710, MATH 1100, MATH 2610, MNGT 2310, MNGT 3350 or MRKT 3350 or FASH 3510, MNGT 4650, MRKT 1550, PHIL 3650, TECH 1310, VMER 1010, VMER 1510, VMER 2601, VMER 2710, VMER 3350, VMER 3610, VMER 4510
Corequisite(s): EECM 480B