BUSN 4960 - International Business Senior Capstone (6CR)

Marketing, Management & Finance
Developing a strategic plan is essential before starting and operating a business successfully. In this course, students learn about higher levels of strategic management and Corporate Social Responsibility (CSR) in international environments. Students demonstrate prior learning obtained in business and management-related courses by serving as consultants to an entrepreneurial venture in need of a plan for a viable, sustainable and innovative global venture, or through the development of a comprehensive business plan, and through simulation, exploring the implementation and development of the plan over the course of the semester. Working individually and in groups students develop a deep understanding of the business opportunity, including analysis of the industry and competitive landscape. Using case study, simulation and guest speakers, students evaluate a series of business scenarios leading to the development of a business plan that is suitable for presentation to investors, vendors and key employees.
credit(s): 6
Prerequisite(s): ACCT 2751, ACCT 2752, BUSN 2010, BUSN 3310, BUSN 3620, COMM 1110, COMM 2010, ECON 2100 or ECON 2621, ECON 2622, EECM 1801, EECM 1802, EECM 2801, EECM 2802, EECM 480A, ENGL 0700, ENGL 1100, FASH 1110, FASH 1210, FNCE 3410, FNCE 4610, LIMS 1000, MATH 0510, MATH 0710, MATH 1100, MATH 2610, MNGT 2710, MNGT 3433, MNGT 4630, MRKT 1550, NTSC 2150, PHIL 3650, POLS 2300, POLS 3711, SOCI 2215, SOCI 2515, TECH 1310
Corequisite(s): EECM 480B