Graduate Division
This course examines the opportunities and challenges in the globalized world of fashion markets. Diverse markets (emerging, mature, and developing) are analyzed to show the varying tactics a marketer must utilize to remain competitive in a volatile global marketplace. Topics covered include: analysis of potential global markets, target market identification, competitive analysis, brand positioning, market testing, localization vs. globalization, customization, market entry strategies, distribution and logistical systems, and promotional strategies for product/brand recognition.
credit(s): 3

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