Oct 14, 2019  
2018-2019 College Catalog 
    
2018-2019 College Catalog [ARCHIVED CATALOG]

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MPSM 604 - Global Marketing in the Fashion Industry

Graduate Division
This course examines the opportunities and challenges in the globalized world of fashion markets. Diverse markets (emerging, mature, and developing) are analyzed to show the varying tactics a marketer must utilize to remain competitive in a volatile global marketplace. Topics covered include: analysis of potential global markets, target market identification, competitive analysis, brand positioning, market testing, localization vs. globalization, customization, market entry strategies, distribution and logistical systems, and promotional strategies for product/brand recognition.
credit(s): 3



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