Fashion Merchandising
This course explores the buyer’s role in a retail organization. Topics include: how a buyer purchases brand name versus private label/brand merchandise, vendor/resource negotiations, and communicating and presenting the merchandise strategy to the consumer. Students are introduced to all of the factors that buyers need to understand in order to affect profits. Profit and Loss statements, pricing and markdowns, planning sales, and turnover are discussed. Critical thinking is necessary to learn how to achieve the maximum profit for the buyer’s area of responsibility and understand how it relates to the retailer.
credit(s): 3
Prerequisite(s): FASH 1210, MATH 0510

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