Mar 29, 2024  
2017-2018 College Catalog 
    
2017-2018 College Catalog [ARCHIVED CATALOG]

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MRKT 3350 - Global Markets

Marketing, Management & Finance
The goal of this course is to familiarize students with the effects of globalization and the opportunities and challenges that abound in world markets. Emphasis is placed on the concepts of cultural awareness, communication of business practices, negotiation, and market entry strategies. Diverse markets (industrialized, developing and underdeveloped) are analyzed to show the varying tactics a marketer must utilize to compete and thrive in the global marketplace.
credit(s): 3
Prerequisite(s): MRKT 1550



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